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Thursday
Jun072007

Mobile Malls (1981)


The February, 1981 issue of The Futurist featured this illustration of a "mobile mall" of the future. Below are excerpts from the accompanying article.

"It will be the age-old concept of the traveling merchant; but instead of camels or sailing vessels, the retailer of the future will transport his material via superhighway and erect his store on site," says the originator of the retailing on wheels concept, Elinor Selame of Selame Design in Massachusetts.

The advantage of mobile malls lies in their simplicity, economy, and mobility. Retailing on wheels, Selame argues, may be a popular marketing response in an era of shrinking energy supplies and hard-bargaining consumers.

See also:
Online Shopping (1967)

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Reader Comments (6)

My my.. how the internet changes everything :-)

June 7, 2007 | Unregistered CommenterAnonymous

I'm lost as to how erecting, dismantling, moving, then re-erecting a mall would help with "shrinking energy supplies and hard-bargaining consumers"

June 8, 2007 | Unregistered CommenterArkonbey

I assume that you wouldn't pick up and move every week; but it would make closing unprofitable locations, opening new ones, and generally shifting to meet market conditions quicker and cheaper.

In a certain sense, this proposal is pretty much what we actually do today, albeit with more interesting design. Most consumer goods are hauled by road and sold from essentially modular stores in essentially interchangeable buildings.

June 8, 2007 | Unregistered CommenterAnonymous

arkonbey - you said it all.

June 8, 2007 | Unregistered Commenterartbot

Frank revivió
Re volvió
Acá, su pasado en detalles y las posibles versiones de donde corno estuvo en estos años.
(ni nosotros lo sabemos con certeza)

http://quesapafrank.blogspot.com/
La historia del último periodista de rock, pero que volvió.


Muchas gracias
La Producción de “Que sapa Frank?”

June 8, 2007 | Unregistered CommenterFrank

This could work like this:

1. Take an abandoned logistics terminal
2. Refit it to look like a shopping mall
3. Hire the merchants, tell them to buy a truck decorated as a little shop
4. See them departing the mall at evening to get new products from their wholesale proider and returning by the morning.

October 1, 2010 | Unregistered CommenterSakari Kestinen

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