Related Posts Plugin for WordPress, Blogger...
Browse by Decade



Amazon Fun

« NASA and the Internet Archive | Main | The Future Is So Yesterday »

Apple Computer in 1997 (1987)

This video from 1987 imagines the Apple Computer company of the year 1997, (tongue planted firmly in cheek). I can't decide if the iPsychiatrist or the R2D2-style hologram is my favorite Apple innovation through 1997.

See also:
Apple's Grey Flannel Navigator (1988)
Apple's Knowledge Navigator (1987)
Project 2000 - Apple Computer (1988)

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (7)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments (17)

Odd. And a clear demonstration of the fact that the "computer" has become an integral part of our society: "Apple" is no more only a "Computer" company but an electronics one, and "computers" are now in the iPod, in the iPhone, in the Apple TV. And only in the end in the Macs.

July 28, 2008 | Unregistered CommenterAlfonso Maruccia

Naw, my favorite part was the "Apple ][ VSOP" -- which is odd, because the ][ series was officially killed in 1993...

July 28, 2008 | Unregistered CommenterJonathan Badger

It’s interesting to me how some of the satirical ads from 20 years ago where pretty accurate to computer / technology time lines in some specific cases. It’s interesting though how Apple perceived it’s success in “desktops” where I think the companies biggest achievements have been in stand alone hardware like the iPod, and iPhone.

July 28, 2008 | Unregistered CommenterCPU Solutions

Little did these guys know that come the real 1997, Apple would be nearly bankrupt, with all of them (except for Woz) out of work, replaced by the guy they'd just recently decided was a liability to the company.

I really dislike Spindler.

July 28, 2008 | Unregistered CommenterAnonymous

"The 1990s have really been the Apple decade"
Only off by about 10 years...

July 29, 2008 | Unregistered CommenterAnonymous

Apple Vista?? Nooooo .....!!

July 30, 2008 | Unregistered CommenterZoe


"presenting the vista mac"

How did they know about the intel switch?

August 2, 2008 | Unregistered CommenterAnonymous

I love the glasses with the mini floppy disk drive in the side - hilarious!
But yeah, they were off by about 10 years and only after having to innovate differently from Microsoft.

August 3, 2008 | Unregistered CommenterLiteraryMinded

ah, back when woz was thin.

August 21, 2008 | Unregistered CommenterAnonymous

love the idea of a computer scanning through e-magazines and giving 3 suggestions you might like. thumbs up!

September 17, 2008 | Unregistered CommenterAnonymous

How about making projections for quantum_computing for 2018!?

2010s will be the Quantum_Flux Incorporated decade! People will be able to scan and teleport their ham sandwiches from the local grocery store directly to their plate. Ha!

October 12, 2008 | Unregistered CommenterQuantum_Flux

Quantum Flux - I think you are getting a bit ahead of your self... Teleportation is at least 10 - 20 years away... 2010 is but 2...

October 19, 2008 | Unregistered CommenterDamith

Lol, its too bad apple doesn't even control a fraction of the home computer market whihc is, has been, and will always be dominated by the superior pc

November 10, 2008 | Unregistered CommenterAnonymous

"Lol, its too bad apple doesn't even control a fraction of the home computer market whihc is, has been, and will always be dominated by the superior pc"

So says the anonymous poster with the inferiority complex.

November 10, 2008 | Unregistered CommenterAnonymous

Man, I hate the PC vs. Mac debate popping up everywhere there is a blog post in regard to one or both of the computer types.

I also dislike the Mac nerds who act as if they belong to a high-tech religion instead of being loyal to a multinational corporation that just wants their money and doesn't care about them as a charity or human services organization might.

Apple is not a social club or a nonprofit, it is a FOR PROFIT CORPORATION whose major goal is to make as much money as possible by selling appealing projects. I just cannot get emotional about a bunch of boxes of circuits (Mac, iPod, iPhone) as those people can. Consumer electronics do not give me religious euphoria.

I also do not like the poor navigation and clunky graphics of all the Windows operating system, the Blue Screen of Death or the virus and malware parade you find on PCs. Since there is no PC cult, there is nothing to say in that regard.


However, I do really like this blog and have enjoyed immensely reading about the various visions of the future, from the ridiculous to the sublime.

January 12, 2010 | Unregistered CommenterDelia from Detroit

Interesting in the Scully idea future, Apple is booming in 1997. The reality of the Scully Apple of 1997 was the predictions in the media was of the demise of Apple.

January 27, 2010 | Unregistered CommenterCarlM

It really is interesting to look back and see what we though the future might look like and how much of it has come to pass.

I remember thinking at the time as a programmer working mainly on PCs, Apple had a lot of cool ideas. But they really lacked the direction and drive to get the ideas into a tangible form and get them to market. A lot of cool projects came and went. Taligent, Copland, QuickDraw GX, QuickTime VR (which still exists but is virtually unknown).

In the late 80s they were positioned to become reallly big in the PC world, but price and simplicity really lent to that never taking off. A Mac II with System 7 was miles ahead of DOS and Windows 3. But you couldn't throw together a Mac using off the shelf parts and that's what killed it. From a professional perspective, where money tends to be less of an issue and where they might need a homogenous platform to perform a specific set of tasks, such as graphic design it's not a big ideal. But for the average home user it didn't quite cut it.

March 9, 2010 | Unregistered CommenterAllison

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>