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"And This Button Annihilates the City" (1965)

We've looked at many advertisements that use the push-button future as a way to position products as cutting edge or innovative. But when the Future is used in this ad from the August 19, 1965 Marion Sentinel it just seems lazy.

Where is Father looking, and what --oh gawd, WHAT?-- will pushing those buttons do to that poor futuristic city? I think Daughter's been dipping into Mother's little helper, which would explain her crazy eyes, but doesn't explain why almost everyone is looking at a different point in space.

I guess the lesson here is that if you want to see the Future just look up and to your left. And leave your mouth slightly agape.

Oh, and shop at A & H Appliance.


Previously on Paleo-Future:


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Reader Comments (3)

I think A&H Appliance should have used the button that aligned their ad copy.

January 28, 2010 | Unregistered CommenterWutzke

On second read, this is perhaps one of the most accurate predictions we've seen -- "Scientific advancements point to a future of greater scope for all mankind" -- somehow they knew that we'd have an obesity epidemic in the wonderful world of the 21st century!

Or maybe they're talking about Enzyte. Either way, pretty spot-on.

January 28, 2010 | Unregistered CommenterWutzke

Yes, because levers and handles are just so .... burdensome.

May 14, 2010 | Unregistered CommenterFarley

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