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Radio of the Future (1942)


The radio of the future is... a television? This 1942 ad for Admiral radios featured modernist designer Samuel A. Marx and his vision of a "radio of the future." Like most American visions of the future from the 1940s, this one is drenched in talk of war and what technological advancements are just around the corner; after the war.

Source: Duke University Libraries

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Reader Comments (9)

I realize that all the mention of the war effort was supposed to be patriotic, but advertising that the company is wasting time thinking about future products to sell after the war rather than focusing on the war at hand makes it sound like they don't really care who wins.

August 10, 2010 | Unregistered CommenterJonathan Badger

Re: comment #1 - people needed something to look forward to, a dream of a better tomorrow. I'm sure Mr. Marx and Admiral didn't spend *that* much time on this design and ad. In any event, compared with the complete absence of public sacrifice and belt-tightening with respect to our current "wars" -- "Soldiers are dying somewhere? Really? Still? Huh -- well, more tax cuts, anyone?" -- we hardly have room to throw stones.

As for the ad - I rather like the design. Very 30s streamline. But it's interesting that even a "noted designer" didn't envision that in a fairly short period of time people would want larger and larger TV screens -- TV wouldn't be an ancillary adjunct to radio, but would supplant it.

August 11, 2010 | Unregistered CommenterWutzke

IBM and other US companies secretly supported the Nazis incase they won WW2.

Hows that for patriotism?

August 11, 2010 | Unregistered CommenterHiyram

Look at that multi-DVD player!

August 12, 2010 | Unregistered CommenterAnonymous

Hopely we have many other people like Samuel A. Marx with their briliant idea to create something new - something different especially in technology field for a better world that we lived in...

by, Jonas David

August 12, 2010 | Unregistered CommenterJonas David

Another future prediction has gone horribly wrong!

August 15, 2010 | Unregistered CommenterMike G


August 19, 2010 | Unregistered Commentermn


November 9, 2010 | Unregistered CommenterJota

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