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« Traffic Problems Will Disappear by Year 2000 (1955) | Main | Face to Face Phone Calls (1957) »

PBR Jetpack Ad (1976)

In 1976 Pabst Blue Ribbon ran this TV ad of a man flying effortlessly with a jetpack.* Though the man we see at the end who takes off his helmet is just an actor, the man who actually flew in the ad was none other than William P. Suitor.

You know how we'll know when we're living in the future? When we finally see public service announcements warning us of the dangers of drunk jetpacking. Until then, just keep chugging hipster juice until your bed feels like a giant spinning hoverboard. Drink your way to the future!

*Technically, it's a rocket belt, but I'll let you nerds fight over that in the comments. Nerds.


Previously on Paleofuture:


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    The second search term is here because of my quote from this week’s “The Office,” and I’d like to try to answer it if I could. Mark Zuckerberg’s jet pack is the same place yours is: the government-confiscated files of this guy. That’s the only possible explanation for why this world ...
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    Paleofuture - Paleofuture Blog - PBR Jetpack Ad (1976)
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    Response: a knockout post
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Reader Comments (1)

Wait, why don't we have these? That looked like it worked.

February 1, 2011 | Unregistered CommenterWill Schenck

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