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Entries in aging (3)


Plastic Skyscrapers and Frozen Dinners (1945)

I don't want to miss plastic skyscrapers; frozen-food dinners in one package... wireless transmission of electricity; the chance to live energetically to the grand old age of 150 years. Screwball? Nothing of the kind. All of these things are here already in the minds of men; in scientific possibility; in materials. They just have to be put together. -- Eddie Rickenbacker, 1945



From the book Future: A Recent History by Lawrence R. Samuel.

Previously on Paleo-Future:



200 Years Old in 2000 A.D. (1926)

The January 2, 1926 Charleston Gazette (Charleston, WV) ran this short blurb about the year 2000 and the fear that longer life spans might mean thousands of descendants. 

A serious scientist has glad news for all those that want to stick to this world, in spite of its troubles and worries. In the year 2000, says he, the average life will be 100 years, and many will live to be 200 years old.

That will interest birth control advocates, for something in the way of birth control would seem to be necessary in 2000 A.D.

A man and woman 200 years old might easily have thousands of descendants. Providence, however, doesn't let the trees grow into the heavens.

Previously on Paleo-Future:


Max Factor on the Woman of 2009 (1959)

The March 5, 1959 Daily Mail (Hagerstown, MD) ran an Associated Press piece titled, "Thomas Quotes Max Factor On The Woman Of The Future." Factor predicts, among other things, the extensive use of cosmetics by men of the future. The entire article appears below.

HOLLYWOOD (A.P.) -- Fifty years from now, a woman of 50 will be just as alluring as a girl of 20.


That is the fearless prediction of Max Factor, head of the cosmetics concern that is celebrating its first half-century.

"When my father started the company in 1909, women scarcely used cosmetics at all," he commented. "They pinched their cheeks to give them color. The only ones who painted their lips were women of questionable repute or theatrical types - and there was little distinction between the two.

"The movie stars helped us spread the use of makeup. As the stars became popular, the public copied their dress and grooming.

"Gradually, the use of makeup became almost universal among women. Now girls start wearing it at 14 or younger instead of waiting until they are 18."

What about 50 years hence?

"People will be living longer. When we started in business, the life expectancy was 40 years or so. Now it is in the 70s and it will go higher. People will want to avoid the lines and sags of old age as long as possible.

"I firmly believe that in the future women of 50 years or more will look as appealing as girls of 20. We are keeping in touch with scientific experiments in Europe on youth-giving cosmetics."

Factor also foresees the extensive use of cosmetics by men 50 years from now, and for the same reason; to keep young. Men who live longer will want to work longer; hence they'll need to avoid looking aged. Among the Factor predictions: A pill which will forestall the graying of hair.

See also:
Champion Paper: Protecting You From The Tyrannical Future Government (Newsweek, 1979)
1999 A.D. Intro (1967)
Women and the Year 2000 (1967)