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Entries in back to the future (6)

Thursday
Jul192007

Black & Decker Hydrator (1989)


In the futuristic world of 2015 you'll "hydrate" Pizza Hut pizzas with your Black & Decker Hydrator.

This clip, from the 1989 movie Back to the Future: Part II, also contains a pretty interesting fruit storage device along with a "Master-Cook" console which looks like some kind of recipe holder.


See also:
Back to the Future: Part II (1989)
McFly 2015
Hoverboards Are Real! (1989)
1999 A.D. (1967)
Call a Serviceman (Chicago Tribune, 1959)
Monsanto House of the Future (1957-1967)

Wednesday
Jun132007

McFly 2015 Buttons and Stickers


The people over at McFly 2015 were kind enough to send me some stickers and buttons. For those unfamiliar with the campaign, McFly 2015 seeks to pressure Nike into producing the boots Michael J. Fox wears in Back to the Future: Part II. Basically, "Where Are My Shoes?" rather than "Where's My Jetpack?"


See also:
McFly 2015
Back to the Future: Part II (1989)
Hoverboards Are Real! (1989)

Monday
May212007

McFly 2015


The McFly 2015 project is incredibly focused. Its single goal is to entice Nike to produce the paleo-futuristic shoes worn my Michael J. Fox in the movie Back to the Future: Part II. The project was launched in April of 2007 by the Maloof brothers (Michael and Charles). When I emailed them I got a response outlining their future plans:

We are currently producing an official commercial for the project that will be available on YouTube, iFilm and other online video sites. We are also making official McFLY 2015 button pins and stickers because there has been a huge demand from all those who have signed up, the American rock band Whirlwind Heat (they were discovered by Jack White of The White Stripes) even asked their fans to sign up so they can rock the McFLYs on stage during a rock show.

A cynic can view this entire campaign as a great way to sell a brand without a product. Selling a sense of community centered around the idea of longing for the paleo-future? Brilliant. These guys are going to sell a lot of buttons and stickers. I'd be surprised if you couldn't find a McFly 2015 t-shirt soon.

See also:
Back to the Future: Part II (1989)
Hoverboards Are Real! (1989)

Tuesday
May152007

Where's My Jetpack? (2007)

It's not often that I recommend a newly published book here at the Paleo-Future blog. However, Where's My Jetpack? by Daniel H. Wilson is essential reading for anyone interested in paleo-futurism. You can listen to an interview with Wilson here. Below is an excerpt about hoverboards.

Wide-eyed children of the eighties watched in astonishment as Michael J. Fox (a.k.a. Marty McFly) shredded pavement on a hovering skateboard in Back to the Future: Part II. The hoveboard was just like a skateboard, but with one crucial difference: no wheels. His pink and teal board had "magnetic" pads on the bottom and with a quick push-off could silently cruise over grass, pavement, and even water. While this highly desirable piece of movie technology seems very plausible, it crushingly remains fiction. I think I speak for all of us when I say, "Thank you for breaking my heart, Michael J. Fox."

Before you Mythbusters nerds begin crying foul let me emphasize that Wilson does go on to explain that hoverboards do (sort of) exist. Pick up the book. You won't be sorry.

See also:
Hoverboards are Real! (1989)
Back to the Future: Part II (1989)
Jet Flying Belt is Devised to Carry Man for Miles (New York Times, 1968)
Jet Pack Video (1966)

Friday
Mar162007

Hoverboards Are Real! (1989)

Paleo-Future reader Chris mentioned that as a 13-year-old he watched a "Making of" documentary for Back to the Future: Part II. In it the director, Robert Zemeckis, claimed that hoverboards were real. I tracked down the clip. (And to be honest, I can see how a 13-year-old might believe that the hoverboard was real. I mean, the man on the television told me so!)

 

See also:
Back to the Future: Part II (1989) 12 March 2007

Sunday
Mar112007

Back to the Future: Part II (1989)

While the most common rhetorical question of paleo-futurism seems to be, "Where's my flying car?" I am personally frustrated with the absence of a much more fun, futuristic innovation. The hoverboard.
In 1989, Back to the Future: Part II gave us a glimpse of 2015 and the next generation of personal, recreational transportation. I remember playing on a skateboard and imagining that in just a few years we'd all be whipping around like Michael J. Fox.

Sony has patented a "Segway-sans-the-handlebars" device, but it appears that we have quite a ways to go before we're hovering. Although, the geniuses at Mythbusters are certainly helping us along.