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Entries in fairbanks daily news-miner (1)

Tuesday
Apr272010

Vitamins and Exercise to Replace Girdles by 2007 (1957)

The June 26, 1957 Fairbanks Daily News-Miner ran an article titled, "Vitamins and Exercise Will Replace Girdles in 50 Years, Says Designer." An excerpt appears below, while the article in its entirety can be read at right.

The corset people are in a dither because a fashion designer says the woman of the future won't need a girdle.

Designer Adele Simpson predicted recently that 50 years hence, women will have such good figures they won't need to wear "unmentionables."

She said the improvement will come from vitamins and exercise.

Betty Vincent, educational director and fashion consultant for the Formfit Company, was quick to take issue.

Fifty years from now, she said, women still will come in assorted shapes and sizes.

Miss Vincent was willing to bet her girdle that even 500 years from now the female figure will vary little from today's models, "vitamins and exercise not withstanding."

"I think Mrs. Simpson is being unduly optimistic," she said. "Vitamins may be important to health, but they'll do little to life the bosom or control the average derriere."

Female shapes, she said, have changed but little over the past several thousand years, and to expect a radical improvement in the next half century is "wishful thinking."

Previously on Paleo-Future: