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Entries in jefferson city post-tribune (2)

Monday
Mar152010

Until the Millennium! (1930)

The November 24, 1930 Jefferson City Post-Tribune (Jefferson City, MO) ran this advertisement for an insurance company which assured readers that there would be no need for their services in the future. But until that day comes -- when traffic officers have nothing to do but knit, the flaws of human nature have vanished and automobiles glide silently and safely -- buy Aetna insurance!

Some day traffic officers will have nothing more to mind than their own knitting! Some day the modern automobile will glide silently, swiftly, hither and yon, marvelously protected by undreamed of devices for comfrot and safety. Some day the flaws in human nature will vanish as the morning dew before the rising sun, SOME DAY, but until the millennium -- ATENAIZE ! !

The AETNA COMBINATION AUTOMOBILE INSURANCE POLICY protects you ALL WAYS -- ALWAYS. No matter where an accident may occur or a claim develop -- an AETNA representative, of whom there are 25,000 from COAST-TO-COAST, is there to look out for your interests.

Let us explain this special feature of AETNA COAST-TO-COAST SERVICE TO YOU! ! ! YOUR LOCAL AETNAIZERS -- THE MEN WORTH KNOWING

Previously on Paleo-Future: 

 

Thursday
Nov132008

Meal Pill Skeptic (1936)


We've looked at plenty of predictions about how, in the future, we'd all be eating meal pills. From turkey dinners to beer to tutti-fruitti, it was a question of when we would enjoy them in pill form, not if we would. But in the October 6, 1936 Jefferson City Post-Tribune (Jefferson City, MO), Dr. Milton A. Bridges rains on the meal pill parade. The entire piece appears below.

KANSAS CITY, Oct. 6 - (AP) -- Alack and alas, the hardworking housewife must give up her dream of dispensing with a four-course meal by simply feeding hubby a concentrated food pill -- it can't be done, an authority said today.

 

The calory factor will necessitate continued operation of America's kitchens, explained Dr. Milton A. Bridges, assistant clinical professor of medicine at Columbia University and dietitics authority.

"Human beings never are going to eat pills for meals," said Dr. Bridges, emphatically. "Pills can never be made to contain sufficient caloric volume."

Caloric volume, the quantity of calories, is a factor of daily diet that must be kept to quota, Dr. Bridges explained.

"It is perfectly plausible to supply all the vitamins and minerals needed for a meal in pill form. But you can't get calories except by eating foods.

"And you'd have to eat the same foods we eat now to get those calories," added Dr. Bridges.

These foods, if the diet is properly balance, will provide the other necessary elements at the same time, Dr. Bridges declared, making the pills just so much surplusage, as far as the normal appetite is concerned.

Dr. Bridges is attending the annual fall conference of the Southwest Clinical Society.

Read more:
Whole Meal in Pill (1923)
Food of the Future (Indiana Progress, 1896)
Just Imagine (1930)
That Synthetic Food of the Future (Ogden Standard-Examiner, 1926)
Cigarettes of the Year 2000 (1944)