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Entries in life magazine (8)

Wednesday
Apr132011

Pet Horse of the Future (1905)

The dawn of the Automobile Age made a lot of people wonder what would come of the horse. In the year 1900 author John Elfreth Watkins even predicted the complete eradication of all animals, aside from the few that we might keep in zoos. Some thought a new era of machines would quickly make animal labor inferior and therefore animals would have to justify their existence, continuously proving their worth so that humans wouldn't just wipe them out as our own population swelled.

This cartoon by Albert Levering appeared in a 1905 issue of Life magazine and imagines the lap-dog sized horse of a thousand years hence. It seems the artist may have been on to something, as one way animals seem to prove their worth is through being overwhelmingly adorable. Squee, etc.

This cartoon can also be found in the book Predictions.


Wednesday
Feb242010

Another Frigidaire Space Age Advance (1966)

Last month we looked at this photo in a book of 1960's advertisements. It's not immediately clear what women in space helmets have to do with refrigerators, but like we've discussed, positioning a product as "futuristic" means that as a consumer you're able to "buy tomorrow."

Own a piece of the future... with our widget.

Today we have an ad that looks to be from that same Frigidaire campaign. It appeared in the May 5, 1966 issue of Life magazine and touts the Gemini 19 refrigerator-freezer. I'm at a loss trying to think of products today that might co-opt language of the space age. When did the idea of living in space lose its luster?

Ad via Flickr and Google Books.

 

Previously on Paleo-Future:

 

Wednesday
Dec032008

Tomorrow's Kitchen (1943)


The July 16, 1943 Morning Herald (Uniontown, PA) ran this piece about the kitchen of the future, complete with built-in pots and pans. The kitchen was designed by the Libbey-Owens-Ford Glass company, which may be the same company that imagined the glass house of the year 2008.

A special thanks to Warren for pointing me in the direction of these photos from Life magazine, which inspired me to track down this story. The photo featured at the top of the piece comes from the newspaper article. The rest of the photos are from Life.

It's interesting to compare this vision of the future kitchen with that of 1967. Both are messages from companies wishing to sell a lifestyle of post-war consumerism as much as the products themselves, it seems.


TOLEDO, O. - The "Kitchen of Tomorrow" that does everything but put out the cat at night now makes its debut.

 

It eliminates pots and pans.

It does away with stooping and squatting.

Sore feet will be only a memory of the sad past—because in this kitchen three-quarters of the "little woman's" work can be done while comfortably seated.

Dishwashing becomes a pleasure and burnt fingers practically impossible to acquire.


And, in the vernacular—that is not the half of it!

Between meal times and without the help of a magic wand the kitchen can almost instantly be transformed into a gaily-decorated play-room for the children.

In the evening, it changes into a buffet bar.

With a minimum of effort it converts to extra living space—with all of the familiar kitchen '"gadgets" and appliances buried from sight.

Designed by the Libbey-Owens-Ford Glass Company to help point the way toward more practical and gracious living in the post-war era, the kitchen has an "all this and heaven, too" theme developed by the use of easily obtained and familiar materials worked into new shapes and forms.


Sliding panels cover the sink, cooking unit and automatic food mixer, so when not in use these units become part of a long buffet—ready for use as a study bench for the children or a bar for dad.


An "out of this world" refrigerator of glass construction has four times the capacity of today's model. Built on the principle of the cold storage locker, it is separated into compartments, each with an individual temperature control. One compartment shelf revolves—so that salads and often-used foods can be placed in it from the kitchen side and removed from the adjoining dining alcove.

The oven has a sliding, heat-tempered glass hood. When the roast is revolving on the motor-driven spit mother can look at it from all angles—and without opening the oven door as of old.


Most of the cooking is done in evolutionary unit one-third the size of the average stove and with built-in pots and pans which double as serving dishes.

All of the kitchen equipment has been raised to an easy working level and the space ordinarily cluttered with storage bins and cabinets has been left free to provide room for the housewife's knees.


Storage cabinets gain a new grace by being hung on the wall and equipped with sliding glass doors-no bumped heads!

And not overlooking a thing, H. Creston Doner, designer of the kitchen, turned out a model dining alcove, as a "running mate" for the kitchen. He pointed out that, other than making the ideas of his department available to other designers and manufacturers, his firm's sole interest is to demonstrate some of the decorative and utilitarian advantages of glass.


So that it, too, may be used for extra living space, the dining room sports a plate glass-topped table that folds back against the wall and becomes a mural-—the folding legs forming a frame to the sand-blasted design in the glass.

Read more:
The Future of Glass (1958)
1999 A.D. (1967)
Frigidaire Kitchen of the Future (1957)
Monsanto House of the Future Brochure (1961)
How Experts Think We'll Live in 2000 A.D. (1950)
Monsanto House of the Future (1957-1967)
Monsanto House of the Future (1957)
House of the Future for the Daily Mail Ideal Home Exhibition (1956)

Thursday
Feb282008

We'll All Be Happy Then (1911)


This image, from a 1911 issue of Life magazine, was drawn by Harry Grant Dart and features the farcical technologies of the future. To see pre-R.U.R. images of personal, robotic servants is extremely rare. Dart never ceases to amaze with his tremendous wit, vivid imagination and biting social/technological commentary.

The image can also be found in the book about the 1984 Robot Exhibit in New York.

See also:
Futuristic Air Travel (circa 1900)
Picturesque America (1909)
Much-Needed Rest (1903)
The Robot is a Terrible Creature (1922)
R.U.R. (1922)

Wednesday
Jul252007

Picturesque America (1909)

After recently reading about how devoid the paleo-future is of advertising I thought it'd be a good time to pull out a cartoon Harry Grant Dart drew for a 1909 issue of Life magazine.


This image can be found in the Library of Congress Prints and Photographs Collection.

See also:
Futuristic Air Travel (circa 1900)

Tuesday
Jul242007

Much-Needed Rest (1903)


A common fear of the future is that life will become much too hectic. This idea is commonly portrayed in cartoons such as the one above, which ran in the June 4, 1903 edition of Life Magazine. The caption reads, "Mr. A. Merger Hogg is taking a few days' much-needed rest at his country home."

This image by Charles Dana Gibson was found in the Library of Congress Prints and Photographs Online Catalog via the book Turn-of-the-century America: Paintings, graphics, photographs, 1890-1910

See also:
Future Plane Travel (1920)

Wednesday
Mar142007

Motorola Television Revisited (1961-1963)

Today we have more Motorola television ads from illustrator Charles Schridde. If you recall, this series ran in Life Magazine and the Saturday Evening Post from 1961 until 1963 and was immensely popular for its elegant, futuristic look.

According to the book Window to the Future by Steve Kosareff the ad pictured on the right was the very first and "public response was so great that Motorola asked Schridde (even after he left the ad agency that Motorola had hired) to continue with a series of similar illustrations for its home electronics advertisements."




See also:
Motorola Television (1961-1963) 22 Feb 2007