Mobile Malls (1981)
The February, 1981 issue of The Futurist featured this illustration of a "mobile mall" of the future. Below are excerpts from the accompanying article.
"It will be the age-old concept of the traveling merchant; but instead of camels or sailing vessels, the retailer of the future will transport his material via superhighway and erect his store on site," says the originator of the retailing on wheels concept, Elinor Selame of Selame Design in Massachusetts.
The advantage of mobile malls lies in their simplicity, economy, and mobility. Retailing on wheels, Selame argues, may be a popular marketing response in an era of shrinking energy supplies and hard-bargaining consumers.