It seems like an intelligent business plan to first introduce the vehicle for urban rescue and medical evacuation purposes but, even if it flies, the mass-market hurdles to such transportation options still exist.
The Jetsons Car We've Been Waiting For?
In 50 Years: Cars Flying Like Missiles! (Chicago Daily Tribune, 1959)
Where's My Jetpack? (2007)
Automobiles Without Wheels (1958)
Flying Car Patent (1991)