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Welcome to the Paleofuture blog, where we explore past visions of the future. From flying cars and jetpacks to utopias and dystopias.

"And This Button Annihilates the City" (1965)

"And This Button Annihilates the City" (1965)

We've looked at many advertisements that use the push-button future as a way to position products as cutting edge or innovative. But when the Future is used in this ad from the August 19, 1965 Marion Sentinel it just seems lazy.

1965 Aug 19 Marion Sentinel - Marion IA paleo-future.jpg

Where is Father looking, and what --oh gawd, WHAT?-- will pushing those buttons do to that poor futuristic city? I think Daughter's been dipping into Mother's little helper, which would explain her crazy eyes, but doesn't explain why almost everyone is looking at a different point in space.

I guess the lesson here is that if you want to see the Future just look up and to your left. And leave your mouth slightly agape.

Oh, and shop at A & H Appliance.


Plastic Skyscrapers and Frozen Dinners (1945)

Android Love of the Future (1982)