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Welcome to the Paleofuture blog, where we explore past visions of the future. From flying cars and jetpacks to utopias and dystopias.

Another Frigidaire Space Age Advance (1966)

Another Frigidaire Space Age Advance (1966)

Last month we looked at this photo in a book of 1960's advertisements. It's not immediately clear what women in space helmets have to do with refrigerators, but like we've discussed, positioning a product as "futuristic" means that as a consumer you're able to "buy tomorrow."

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Today we have an ad that looks to be from that same Frigidaire campaign. It appeared in the May 5, 1966 issue of Life magazine and touts the Gemini 19 refrigerator-freezer. I'm at a loss trying to think of products today that might co-opt language of the space age. When did the idea of living in space lose its luster?

Ad via Flickr and Google Books.

Science on the March (1952)

Science on the March (1952)

Flying Machines Allow Your Lover a Quick Escape (1901)

Flying Machines Allow Your Lover a Quick Escape (1901)